LED GU10 Bulbs replacements for my Halogen, which ones are the brightest and last longest ?

My halogen bulbs keep blowing, they get very hot and use lots of electricity, I've heard a lot about swapping to LED's but which is the very best out there, The brightest, The best colour at the best price .... Please no cheap chinese rubbish, only real answers you've actually used !!!!!. Thx